Avoid These Top Three Sales Mistakes in Real Estate

“I don’t know why, but my house just won’t sell!” When our team receives messages like this, we almost always find that the seller (and, often, an inexperienced real estate agent from another office) have made some big mistakes. Your house is lovely—it’s just not putting its best face forward. Read on to find out the top three sales mistakes that we see when people are selling their homes in NJ, as well as the ways that Sheldon Neal works to eliminate those mistakes.
Your Home is Priced Wrong.
This is the most common mistake we see in sales in NJ. Your home can be priced too high or too low, but either will result in poor sales. When a home is priced too high, it is easy to see why it doesn’t sell—why not just buy the lower-priced home across the street? On the other hand, low pricing can actually scare potential buyers away—do you really want the “discount” home? By working with an experienced real estate team, you can trust that market research gets done to sell your home at a competitive, but realistic price. This shortens time on market while giving you the best rates!
Your Marketing is Terrible.
The internet is full of “real estate fails,” including everything from photos of dirty houses to stories of real estate agents not following up on sales. Selling a home is not as simple as collecting money—just like your favorite clothing store markets its products, you must market your most important product: your property. Fortunately, working with a skilled team ensures that your property is staged properly for good photos, inquiries are addressed immediately, and your property is listed where people can find it.
Your Real Estate Agent is Inexperienced.
This is one of the first and worst mistakes you can make in real estate. Hiring an inexperienced, unqualified, or poorly rated real estate agent can drop your sales price like a rock. Worst of all, you may not even be expecting it! To ensure you get the best assistance and representation throughout the process of selling your home in NJ, work with a certified, licensed Realtor.
Category: Selling

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